- Average monthly magazine circulation: 30,000 copies (CIM 2017)
- 110,000 monthly magazine readers (CIM 2016)
- Active people with a passion for travelling, camping, walking and cycling
- Upper and middle-class families with teenagers
Pasar magazine, that's lots of inspiration in your mailbox 11 times a year.
Travel reports, great tips for trips, new cycling and walking routes, camping trips, etc.
Scroll down for schedule, rates, and other information.
|Pasar||Publication||Submit ad||A few editorial themes (subject to change)||Specials|
|1||26.12.2018||06.12.2018||Wildcraft weekend in Wallonia, Winter holidays in South-Thyrol, 100 years Bauhaus in Weimar and Dessau, Photogenic Thailand, Rent a caravan, Practical test: bicycle helmets|
|2||28.01.2019||11.01.2019||Camping in Wortel-Kolonie, Hiking holiday in Luxembourg - sailing along the Canal Rideau in Canada, Matera: cultural capital 2019 - Practical test: headlights||Camping Guide Supplement|
|3||25.02.2019||07.02.2019||Wandering around in the ‘Zwin’ - Camping holiday in Amiens - Cycling in Liechtenstein - Gdansk, city at the Polish coast - Practical test: bike carriers|
|Special issue Walking: step by the ‘Loonse route’, trekking through the English Coast path in Norfolk, Walking in North-Bulgaria, hiking holiday in the Spanish Picos of Europe, Practical test: walking shoes||
|5||29.04.2019||08.04.2019||Special issue cycling: with a speed pedelec crisscross through Flanders - Cycling along the French Loir, Niederrhein in Germany by bike, Mountain biking in Catalonia, Practical test: e-bikes||Cycling Special|
|6||27.05.2019||09.05.2019||Brussels by bike, Visit gardens along the Bodensee - With the camper-van to the Italian Marche - The many faces of Lanzarote - Practical test: gas barbeques||Brochure Group Excursions|
|7&8||24.06.2019||06.06.2019||The wildest piece of the Netherlands in Drenthe - Water rich Salzburgerland - Camping trip with a camper to North-Sweden - Versatile holiday in the French Gorge du Tarn, Rafting in Arras, Practical test: sleeping mats||Summer tips to do in Belgium|
Cycling along the North sea coast - Camping holiday along the Romantik Strasse – Staying with Belgians abroad - Discover the Southern Islands of Ireland - Camping tips for the winter - Practical test: binoculars
|10||30.09.2019||13.09.2019||Discover the Walloon provinces through trees, Biking in Bavaria, the artistic Veluwe, Icehockey initiation, News from the Camper Fair in Düsseldorf, Practical test: multitools||Camper and caravan|
|11||28.10.2019||10.10.2019||City trips: discover Bordeaux with the camper - Surprising and original Belgrado - Weekend in Utrecht||City Trips|
|12||25.11.2019||07.11.2019||Cross-country skiing in East Belgium - Slow tourism in winter Switzerland - Hiking in the Sumava natural area in Czech Republic - Original Christmas markets nearby and abroad - Practical tips for winter camping||Christmas markets and winter camping|
|Format||W x H in mm||Rate|
|2/1 pages||440 x 286||€ 4,700|
|1/1 page||220 x 286||€ 2,650|
|1/2 page vertical||108 x 286||€ 1,850|
|1/2 page horizontal||220 x 141||€ 1,850|
|1/3 page vertical||70 x 286||€ 1,450|
|1/4 page vertical||98 x 131||€ 1,050|
|1/4 page horizontal||200 x 64||€ 1,050|
|Cover 2||220 x 286||€ 3,300|
|Cover 3||220 x 286||€ 3,050|
|Cover 4||220 x 286||€ 3,600|
- 2 + 3 at - 50 % discount
- 4 + 1 free
- 7 + 2 free
- 8 + 3 free
- Prima posta: + 20 %
- If Pasar Media is responsible for the layout of the advertisement: € 95
- In the event of cancellation less than 4 weeks before publication dates, charges may apply.
- For terms and conditions of sale, please click here
An advertorial is a semi-editorial collaboration. We create the page based on the text and images supplied.
Logo notification and the name 'publi-reportage' are mandatory. Pasar is responsible for the final editing of the text and layout.
Pasar sends a proof for approval. There is 1 correction round.
|Size||Media cost||Deliverable input|
|1 page||€ 2,850||Text max 2,500 characters in Word, 4 images, logo|
|2 pages||€ 4,895||Text max 5,000 characters in Word, 6 images, logo|
|3 pages||€ 6,490||Text max 7,500 characters in Word, 8 images, logo|
|4 pages||€ 7,980||Text max 9,000 characters in Word, 10 images, logo|
|Multiple pages||price on request|
Send your flyer, leaflet or magazine with Pasar magazine. Loose under blister, attached or glued on a page.
From 10,000 copies to the full edition.
|Inserts rate||Media cost/25,000 copies|
|2 pages||€ 2,795|
|4 pages||€ 2,995|
|6 pages||€ 3,125|
|8 pages||€ 3,350|
|> 8 pages||On request|
- Adhesive card on own ad page = € 5,725
- Adhesive card on a Pasar page = € 3,195
- Removable sticker on cover (Memo stick) = € 4,995 (excluding print of sticker)
- Gatefolder 3 pages on cover 1 or 4 - € 7,950
- Split cover on cover 1 - € 6,650
- Specials, pockets, tête bêche = customised - rate on request
A competition is announced in Pasar magazine and in the Pasar newsletter. You can play along via www.pasar.be/wedstrijd for one month. Pasar is responsible for the completion of the competition and then passes on the winner(s) and the email addresses of the participants. The advertiser is responsible for sending the prizes or vouchers.
Prices include layout. Pasar forwards the layout of the page for approval. There is one correction round.
|Size||Media cost||Exchange value of prizes||Deliverable input|
|1/2 page||€ 1,500||€ 350||text max. 750 characters, 2 images, logo|
|1/1 page||€ 2,000||€ 650||text max. 1,500 characters, 4 images, logo|
|2/1 pages||€ 2,750||€ 1,250||text max. 3,000 characters, 6 images, logo|
The latest holiday brochures are brought together in a handy overview. The brochures will be published in Pasar, Okra and Raak. Altogether 240,000 copies! Interested parties can request the brochures via www.pasar.be/zomerbrochures. Every week, we will send a ready-to-use Excel file with the requests. Pasar is not responsible for sending the brochures.
- Material to be delivered: Cover image max. 6 cm high jpg 300 dpi + associated text max. 120 characters
- Media cost for publication in Pasar, OKra and Raak: € 995
- Publication is the end of January 2019
A reportage concerns customised work where Pasar tells your story, always in consultation with the Pasar editorial staff. Pasar (re)writes the reportage based on the text provided. Pasar presents the text and layout for approval, there is one correction round for corrections to the content. The final layout of the reportage is determined by Pasar. Rate on request.