Advertise in Pasar magazine

Lots of inspiration for readers 11 times a year!

Impressive figures:

  • Average monthly magazine circulation: 30,000 copies (CIM 2017)
  • 110,000 monthly magazine readers (CIM 2016)
  • Active people with a passion for travelling, camping, walking and cycling 
  • Upper and middle-class families with teenagers 

Pasar magazine, that's lots of inspiration in your mailbox 11 times a year.

Travel reports, great tips for trips, new cycling and walking routes, camping trips, etc.

Scroll down for schedule, rates, and other information.

Dates and schedule 2019

Pasar Publication Submit ad A few editorial themes (subject to change) Specials
1 26.12.2018 06.12.2018 Wildcraft weekend in Wallonia, Winter holidays in South-Thyrol, 100 years Bauhaus in Weimar and Dessau, Photogenic Thailand, Rent a caravan, Practical test: bicycle helmets  
2 28.01.2019 11.01.2019 Camping in Wortel-Kolonie, Hiking holiday in Luxembourg - sailing along the Canal Rideau in Canada, Matera: cultural capital 2019 - Practical test: headlights  Camping Guide Supplement
3 25.02.2019 07.02.2019 Wandering around in the ‘Zwin’ - Camping holiday in Amiens - Cycling in Liechtenstein - Gdansk, city at the Polish coast - Practical test: bike  carriers  
4 25.03.2019

07.03.2019

Special issue Walking: step by the ‘Loonse route’, trekking through the English Coast path in Norfolk, Walking in North-Bulgaria, hiking holiday in the Spanish Picos of Europe, Practical test: walking shoes 

Walking Special
NEW Special: tips
for trips in Belgium

5 29.04.2019 08.04.2019 Special issue cycling: with a speed pedelec crisscross through Flanders - Cycling along the French Loir, Niederrhein in Germany by bike, Mountain biking in Catalonia, Practical test: e-bikes Cycling Special 
6 27.05.2019 09.05.2019 Brussels by bike, Visit gardens along the Bodensee - With the camper-van to the Italian Marche - The many faces of Lanzarote - Practical test: gas barbeques Brochure Group Excursions
7&8 24.06.2019 06.06.2019 The wildest piece of the Netherlands in Drenthe - Water rich Salzburgerland - Camping trip with a camper to North-Sweden - Versatile holiday in the French Gorge du Tarn, Rafting in Arras, Practical test: sleeping mats  Summer tips to do in Belgium
9 26.08.2019 08.08.2019

Cycling along the North sea coast - Camping holiday along the Romantik Strasse – Staying with Belgians abroad - Discover the Southern Islands of Ireland - Camping tips for the winter - Practical test: binoculars

 
10 30.09.2019 13.09.2019 Discover the Walloon provinces through trees, Biking in Bavaria, the artistic Veluwe, Icehockey initiation, News from the Camper Fair in Düsseldorf, Practical test: multitools Camper and caravan
11 28.10.2019 10.10.2019 City trips: discover Bordeaux with the camper - Surprising and original Belgrado - Weekend in Utrecht City Trips
12 25.11.2019 07.11.2019 Cross-country skiing in East Belgium - Slow tourism in winter Switzerland - Hiking in the Sumava natural area in Czech Republic - Original Christmas markets nearby and abroad - Practical tips for winter camping Christmas markets and winter camping  

Advertising rates 2019

Format W x H in mm Rate
2/1 pages  440 x 286 € 4,700
1/1 page  220 x 286 € 2,650
1/2 page vertical 108 x 286 € 1,850
1/2 page horizontal  220 x 141 € 1,850
1/3 page vertical 70 x 286 € 1,450
1/4 page vertical 98 x 131 € 1,050
1/4 page horizontal 200 x 64 € 1,050
Cover 2 220 x 286 € 3,300
Cover 3 220 x 286 € 3,050
Cover 4 220 x 286 € 3,600

Volume discounts:

  • 2 + 3 at - 50 % discount
  • 4 + 1 free
  • 7 + 2 free
  • 8 + 3 free

Surcharges/supplements:

  • Prima posta: + 20 % 
  • If Pasar Media is responsible for the layout of the advertisement: € 95
  • In the event of cancellation less than 4 weeks before publication dates, charges may apply.
  • For terms and conditions of sale, please click here

Publi-reportage or advertorial

An advertorial is a semi-editorial collaboration. We create the page based on the text and images supplied.
Logo notification and the name 'publi-reportage' are mandatory. Pasar is responsible for the final editing of the text and layout.
Pasar sends a proof for approval. There is 1 correction round.
 

Size Media cost Deliverable input
1 page € 2,850 Text max 2,500 characters in Word, 4 images, logo  
2 pages € 4,895 Text max 5,000 characters in Word, 6 images, logo
3 pages € 6,490 Text max 7,500 characters in Word, 8 images, logo
4 pages € 7,980 Text max 9,000 characters in Word, 10 images, logo
Multiple pages price on request  

    Insert - Adhesive card

    Send your flyer, leaflet or magazine with Pasar magazine. Loose under blister, attached or glued on a page.
    From 10,000 copies to the full edition.

    Inserts rate Media cost/25,000 copies
    2 pages € 2,795
    4 pages € 2,995
    6 pages € 3,125
    8 pages € 3,350
    > 8 pages On request
    • Adhesive card on own ad page = € 5,725
    • Adhesive card on a Pasar page = € 3,195
    • Removable sticker on cover (Memo stick) = 4,995 (excluding print of sticker)
    • Gatefolder 3 pages on cover 1 or 4 - € 7,950   
    • Split cover on cover 1 - € 6,650
    • Specials, pockets, tête bêche = customised - rate on request

    Competition

    A competition is announced in Pasar magazine and in the Pasar newsletter. You can play along via www.pasar.be/wedstrijd for one month. Pasar is responsible for the completion of the competition and then passes on the winner(s) and the email addresses of the participants. The advertiser is responsible for sending the prizes or vouchers.
    Prices include layout. Pasar forwards the layout of the page for approval. There is one correction round.

    Size Media cost Exchange value of prizes Deliverable input
    1/2 page € 1,500    € 350 text max. 750 characters, 2 images, logo
    1/1 page € 2,000    € 650 text max. 1,500 characters, 4 images, logo
    2/1 pages € 2,750 € 1,250 text max. 3,000 characters, 6 images, logo

    Summer brochures 2019

    The latest holiday brochures are brought together in a handy overview. The brochures will be published in Pasar, Okra and Raak. Altogether 240,000 copies! Interested parties can request the brochures via www.pasar.be/zomerbrochures. Every week, we will send a ready-to-use Excel file with the requests. Pasar is not responsible for sending the brochures.

    • Material to be delivered: Cover image max. 6 cm high jpg 300 dpi + associated text max. 120 characters
    • Media cost for publication in Pasar, OKra and Raak: € 995
    • Publication is the end of January 2019

    Branded content

    A reportage concerns customised work where Pasar tells your story, always in consultation with the Pasar editorial staff. Pasar (re)writes the reportage based on the text provided. Pasar presents the text and layout for approval, there is one correction round for corrections to the content. The final layout of the reportage is determined by Pasar. Rate on request. 

    Contacteer ons. Wij helpen je graag!

    Voor meer informatie, reservaties en offertes op maat, contacteer Jill Vliegen!

    Pasar vzw
    Haachtsesteenweg 579
    1030 Brussel
    BTW BE 0410.130.351

    Jill Vliegen

    Manager advertising

    Tel: +32 (0) 478 94 32 56

    Advertising Kamperen

    Steven Durnez
    Tel: +32 (0)472 58 46 73